Steve Hook bought his franchise in 2010 he covers the North Somerset area.
Very good. I spoke to several other lawn care franchises, Greensleeves gave me by far the best impression. I went to see David & Phil for supposedly 2 hours which turned into 4 hours plus. I knew within a few minutes that I could work with them. Professional, open & responsive.
The main area of growth in year 1 came from canvassing, approximately 50% of customers came this way. I made sure that all my friends knew what I was doing. I gave my customers good service, called in unplanned on problem lawns, made a fuss of them. I tried to maximise income by ensuring as many people as possible had scarification and/or aeration, 65% of customers had at least one, as a result lawns improved quickly.
My first target is to get to 750 customers, employing 1 full time person and me. I currently have 480 customers and employ a person 3 days a week. After this I will review, but my general aim is to increase and employ more people.
I had been looking for an opportunity to set up a business for a while, this fitted my experience pretty well, I have a degree in agriculture, 20 years plus experience in sales & marketing, project management experience, experience of mangeing a department of several people involving budget planning etc. I was bored in my last job, now I am much happier. I get out of it what I put in, selling a service people want and are very happy with in general.
It’s down to me; I decide what is going to happen and I am able to take long term decisions. I also receive great support from HQ to bounce ideas off.
It is the best thing I ever did! It’s not bad when the last thing you have to do before you go to work is put on the factor 30 suncream!! It’s a challenge and I am enjoying every minute.